Two Tribes in California are resurrecting inter-Tribal trade. The Yurok Tribe’s Mad River Brewing Co., one of the first Tribally owned breweries in the country, will distribute its beer to the San Manuel Band of Mission Indians’ casino near Los Angeles, California.
“We are extremely grateful for the opportunity to do business with one of the most successful Tribes in the nation,” Yurok Chair Joseph James said. “Our unparalleled partnership is a prime example of how Tribes can lift each other up in the 21st century. The Yurok Tribe and San Manuel Band of Mission Indians couldn’t have a closer relationship, even though we are 1,000 miles apart.”
San Manuel Band of Mission Indians Chair Ken Ramirez said the agreement is resonant with both Tribes’ historic modes of business and commerce.
“Since time immemorial, we maintained sophisticated trade routes that extended well beyond our respective aboriginal territories,” Chairman Ramirez said. “Now, we are creating a modernized version of this traditional economic system to meet the needs of our citizens. Before colonization, San Manuel Band of Mission Indians and the Yurok Tribe maintained complex economic structures that allowed for environmentally responsible uses of our lands and natural resources.”
The two Tribes, located at the far northern and southern ends of California, have forged various partnerships over the years, ranging from public health projects to cultural education programs and exchanges. For instance, when a major natural disaster hit the Yurok Reservation in 2020, San Manuel sent the Yurok Tribe funding to address the emergency. During the past two decades, Yurok leaders joined San Manuel in advocating for California schools to teach factual, representative accounts of California Indian history and culture through the California Indian Cultural Awareness Conference hosted by Cal State San Bernardino.
The introduction of inter-Tribal commerce through beer distribution builds on their relationship.
“Workable intertribal trade can be a powerful expression of our sovereignty and our right to determine our own destiny,” said Ramirez. “Tribe to Tribe commerce is the future. The Yurok Tribe and San Manuel Band of Mission Indians are carving out possibilities and opportunities toward the restoration of economic resilience in our respective communities.”
The Yurok Tribe, California’s largest tribal nation, resides in one of the most economically disadvantaged and rural parts of the state. Due to a number of factors, including historical trauma, loss of land and detrimental federal policies, the unemployment rate on the Yurok Reservation is greater than 30 percent. The median family income is $28,300, which is less than half of the national average. Unlike city and county governments, the Tribe does not collect taxes from reservation residents. Instead, the Tribal government depends on a combination of grants and business revenue to sustain its social, environmental and healthcare programs.
“That is why this business arrangement with San Manuel Band of Mission Indians is so important for the Tribe. The proceeds generated from this partnership will fund essential services for the Yurok people,” explained Chairman James. “In addition to bolstering the Tribe’s social safety net, participating in intertribal commerce is putting us back in a position to decide our own fate.”
Prior to European contact, Indigenous Nations on the California coast constantly traded utilitarian and luxury items. Due in large part to these interconnected economies, every Tribe in this region enjoyed an excellent standard of living until the so-called Gold Rush, when settlers forcibly seized many Tribal trade routes in an attempt to weaken Indigenous resistance against state-sponsored genocide, which ripped apart Tribal communities. Tribes in the Golden State are only just now beginning to recover from this tumultuous time period.
“Tribe to Tribe trade served us well for millennia and today it is helping us rebuild our communities in a manner that is congruent with our cultural values,” said Chairman James.
